Jul 11, 2018

Matt Maurer speaks to CBC News about how cannabis companies are exploiting a once-in-a-lifetime marketing opportunity ahead of the legislative crackdown

Canadians will be surrounded by the logos of new recreational cannabis brands at a variety of fun events this summer as pot purveyors are exploiting a once-in-a-lifetime chance to market their products before government restrictions fully kick in.

At recent concerts by both classic rockers Jethro Tull and rap superstar Kendrick Lamar, banners bearing the Tweed logo were everywhere at Toronto's Budweiser Stage. Tweed is the recreational brand of Canopy Growth, a marijuana company based in Smiths Falls, Ont.

Alberta-based Aurora Cannabis is inviting music fans to enter a ticket contest to see free shows by Kings of Leon, The Cult and Sam Roberts, among others, at venues across the country.

And then there's Up Cannabis and members of the Tragically Hip, which recently staged a music and lifestyle event for media in the countryside outside of Toronto, where bassist Gord Sinclair unveiled Up's new strains of cannabis — named for the band's songs.

To read the complete article originally published on CBC News, click here

To view the video on CBC News, click here

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Matt Maurer

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Cannabis Law