Firm News
Jan 28, 2022

Alison Janzen named President of the Legal Marketing Association’s Canada Region Chapter


Torkin Manes is pleased to congratulate Alison Janzen, Director of Marketing & Business Development, on her election as President of the Legal Marketing Association (LMA) Canada Region.

An accomplished and versatile marketing professional, Alison brings more than 20 years of legal marketing experience in mid- to large-sized law firms. Over the years, she has become a trusted advisor to lawyers and law firm management, alike, in their efforts to successfully build and maintain a strong brand presence, increase individual professional profiles, strengthen existing client relationships and identify new business opportunities.

In each of her roles, she has effectively executed marketing and business development strategies, oversaw client relations programs, implemented business development coaching, and handled each firm’s media relations, crisis communications, advertising, events, digital marketing, CRM and internal communications functions.

Alison has held various executive and board positions with the LMA, as well as other prominent legal marketing associations, including The Law Office Management Association (TLOMA).

Congratulations to Alison on assuming this important role!

Founded in 1985, the Legal Marketing Association (LMA) is the universal voice of the legal marketing and business development profession, a community that brings together CMOs to entry-level specialists from firms of all sizes, consultants and vendors, lawyers, marketers from other professions and marketing students to share their collective knowledge. LMA has eight regions and more than 40 local groups across the U.S., Canada and Europe, and its members hail from 48 U.S. states and 24 countries. Members at every stage in their career development benefit from participating in LMA’s array of programs and services. For more information, please visit